Supply chain management involves the coordination of processes to ensure efficient product flow. It includes sourcing, production, distribution, and logistics. Effective supply chain management optimizes resources and reduces costs. Companies use various strategies to improve supply chain performance. These strategies include inventory management, forecasting, and technology integration. Collaboration with suppliers and customers enhances supply chain effectiveness by fostering communication and mutual understanding. The digital revolution has transformed supply chain operations, enabling real-time tracking and data analytics. Embracing sustainability practices is crucial for modern supply chains to minimize environmental impact. Continuous evaluation and adaptation are essential for maintaining a competitive edge in global markets.