Media plays a crucial role in shaping public opinion. It has the power to influence people's perspectives, beliefs, and behaviors. Through various forms of media such as television, newspapers, and social media, information is disseminated to the masses. Media coverage on certain issues can sway public opinion, either positively or negatively. It can highlight important topics and bring them to the forefront of public consciousness, sparking discussions and debates. Additionally, media selectively presents information, framing it in a way that can influence how people interpret and understand events. Bias in media coverage can shape public opinion by presenting only one side of the story, influencing people's perceptions and judgements. Therefore, it is crucial to consume media critically, seeking multiple viewpoints and analyzing information for a well-rounded perspective.