Many shoppers seek discounts when making purchases, hoping to save money on their desired items. These reduced prices attract budget-conscious consumers and drive sales for retailers. However, discounting too often can devalue products and impact brand reputation negatively. Offering occasional discounts can create excitement and incentivize purchases, but striking a balance is crucial. Customers may become reliant on discounted prices, impacting their perception of value and willingness to pay full price. Strategic discounting can be an effective tool to boost sales and attract new customers, but it should be carefully managed to ensure long-term success and profitability.